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£1.5m Diet Chef deal on the menu for investors


LendingCrowd's peer to peer lending platform is supporting the £1.5m management buyout of Diet Chef

Two of the UK’s fastest-growing online businesses have teamed up to sign one of the largest peer-to-business funding deals in the UK.

Diet Chef, the successful diet food home delivery company with more than 150,000 customers and a £15million turnover, has secured £1.5million in debt finance backing from specialist peer-to-business crowdlending platform LendingCrowd.

Co-founder and CEO of LendingCrowd Stuart Lunn says the scale of the deal underlines the platform’s growing credibility as an alternative to traditional lenders.

“This is a great opportunity for the investors on our platform to get involved in funding a really exciting company like Diet Chef. Our investment in a strong credit capability gives us the flexibility and experience to assess deals on a case-by-case basis and offer tailored support to companies that have unique borrowing requirements.

“Many high street banks still don’t cater well for high-growth firms or SMEs in sectors with specific funding needs. LendingCrowd can offer a competitive and straightforward package with the backing of the 1,300 investors on our platform.”

Diet Chef, which was launched by Kevin Dorren and Andrew Veitch from a garage in 2008, is now the largest diet food home delivery company in the UK. CEO Dorren says it was important for the company to have the right funding package in place to drive future growth and to work with a like-minded entrepreneurial organisation.

“LendingCrowd thinks like we do, so it was a real bonus for us to be able to partner with another expanding online business that shares our vision.”

Since it was launched in October 2014, LendingCrowd has loaned in excess of £3.7million to 35 SMEs across the UK in need of finance to help them grow. It recently celebrated its first birthday by scooping up the prestigious B2B category at the Scottish Digital Business Awards for providing business loans to help support the growth of SMEs.

For businesses to be eligible for listing on LendingCrowd’s loan market they must satisfy a robust credit underwriting process, which includes an assessment of an ability to repay based on at least two-years’ trading and a turnover of approximately £100,000. This helps give investors a choice of assessed firms with risk categories and corresponding returns from a minimum investment of £20 up to tens of thousands of pounds.

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Lending Crowd

Lending Crowd

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If you invest through LendingCrowd you should understand that your capital is at risk.

LendingCrowd is the trading name of Edinburgh Alternative Finance Limited, Company Number SC468392, authorised and regulated by the Financial Conduct Authority (Firm reference number 670991). LendingCrowd and its products are not covered by the Financial Services Compensation Scheme.

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The company's registered office is 23 Manor Place, Edinburgh, EH3 7DX.

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