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You are here: Home » Careers » Digital Marketing Specialist

Digital Marketing Specialist

Location: Edinburgh

Manager: CMO

Salary: tbc

About LendingCrowd

LendingCrowd is a leading fintech business, shaping the way SMEs borrow money. Blending the latest cutting-edge technology with in-depth financial experience and backing, we have developed a scalable digital marketplace, matching investors who want to generate greater returns with small businesses that need funding to grow and flourish. LendingCrowd provides an attractive alternative to the current limitations of borrowing – we encourage people to Think Outside The Bank!

Founded in 2014 and born out of Edinburgh’s vibrant and growing fintech scene, LendingCrowd has facilitated over 560 loans to SMEs across the UK, totalling around £50m (with over £12m loaned in Scotland). We were one of the first in our sector to receive full Financial Conduct Authority (FCA) authorisation in 2016 and launched one of the first Innovative Finance ISAs in 2017. To date, over 6,700 investors have signed up to the platform. LendingCrowd is backed by Scottish angel syndicate Equity Gap, the Scottish Investment Bank (the investment arm of Scottish Enterprise) and a number of prominent investors from Scotland’s finance and entrepreneurial scene.

LendingCrowd actively encourages the generation and development of ideas from all teams to grow the business. We are based in the attractive West End, have an in-house gym and an open, proactive and team-focused culture.

The role

Could you play an active role in our success? As part of our expansion, we are looking for a talented Digital Marketing Specialist to join our Marketing Team and drive our growth plans through digital channels. Reporting to the CMO, you will bring analytics, data and growth hacking/digital performance experience to enhance our ambitious growth plans. Due to the nature of our business, the role requires expertise across B2C (investor acquisition) and B2B (SME/borrower lead generation).


  • Develop, own and execute the digital marketing strategy for LendingCrowd
  • Plan and execute performance based digital marketing, including SEO, PPC/Programmatic, marketing database and automation, paid social media, display advertising campaigns and lead generation campaigns
  • Manage the LendingCrowd affiliate programme working with our Content Specialist to deliver fresh campaigns into the marketplace
  • Measure and report performance/efficiency of all digital marketing activity, and assess against goals (ROI and KPIs)
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points – building conversion funnels to improve CRO
  • Plan, execute, and measure experiments and conversion tests – optimise live campaigns to improve core metrics and messaging
  • Identify trends and insights, and optimise spend and performance based on these insights
  • Develop new and creative digital growth opportunities
  • Collaborate with internal teams to create landing pages and optimise user experience for acquisition and retention
  • Collaborate with agencies and other supplier partners
  • Drive innovation and continuous improvement within channel strategies and internal processes and procedures
  • Demonstrate behaviours that inspire and motivate employees to achieve excellence in individual and team performance

Essential experience

You would be required to demonstrate the following:

  • Proven working experience in digital marketing, driving growth through digital channels
  • Strong analytical skills and data-driven experience
  • Demonstrable experience managing SEO/SEM, marketing automation, digital campaign management and affiliate marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels, as well as A/B and multivariant testing
  • Solid knowledge of marketing tech and website analytics tools (e.g. Google Analytics, Optimisely, Zoho/Hubspot/Salesforce, Moz etc)
  • Experience in setting up and optimising Google Adwords campaigns
  • A high-quality professional standard, positive attitude and collaborative approach to working as a strong team player
  • Strong interpersonal skills, with a proactive and enthusiastic attitude and focus on customer deliverables
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
  • A passion for improving the way we do things (continuous improvement)
  • An ability to manage your own time, priorities and use your initiative

Desired experience

  • BS/MS degree in marketing or a related field
  • Some experience working in a financial and/or technology based environment
  • Mobile marketing experience
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Working knowledge of ad serving tools
  • Excellent track record of stakeholder engagement/management across various disciplines of a business

Come join us and be part of our success story! To apply for this role just email your CV and a short covering letter to

If you invest through LendingCrowd you should understand that your capital is at risk.

LendingCrowd is the trading name of Edinburgh Alternative Finance Limited, Company Number SC468392, authorised and regulated by the Financial Conduct Authority (Firm reference number 670991). LendingCrowd and its products are not covered by the Financial Services Compensation Scheme.

Read more about the risk involved when investing and borrowing.

The company's registered office is 23 Manor Place, Edinburgh, EH3 7DX.

Copyright © LendingCrowd 2019. All rights reserved.

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