Cookies are temporary files we place on your device to improve your user experience, for example to sign up and log in to your account. Find out more about cookies, and how to control them, in our privacy policy. By continuing to use our site, you agree to this policy Close image

You are here: Home » Case Studies » Tag Games

Tag Games

Tag Games is an award-winning developer of mobile and tablet video games with a range of clients including Square-Enix, Ubisoft and Electronic Arts. Trading for over 10 years and based in Dundee, Tag Games has used LendingCrowd before for funding. The company came back to our platform with exciting expansion plans in mind.

Loan details:


Business nature:

IT & Telecoms

Loan purpose:

Expansion of business

Loan amount:


The challenge

In a relatively short amount of time, Tag Games had built up a strong business and developed several popular games and brands. However, Tag Games CEO and co-founder Paul Farley wanted to ensure the business was growing into the right areas of technology and different audiences. Sadly, despite Tag Games’ success and security, the bank couldn’t help.

‘We have always struggled with banks,’ admitted Paul. ‘Traditionally whenever we have met with the relationship manager at a bank we’ve had productive meetings. But the fact we are a games producer, and not a manufacturer for instance, means the underwriters are less willing to write a loan for us. Last time we were trying to get finance from the bank it was going on six months before we decided to give up.’

The solution

Tag Games had used LendingCrowd before when it was building its platform and Paul decided to turn to peer-to-peer lending again. He had to raise £100,000 to put his plans into action and LendingCrowd’s Credit Team worked quickly and diligently to get the loan live as soon as possible.

‘We did look at other platforms when we were first considering P2P and there were some larger, national platforms we were thinking of using,’ said Paul. ‘However, we liked the look of LendingCrowd and it helped they are based in Scotland. It gave me piece of mind that they were locally based. That sentiment was probably shared by them!’

The outcome

The loan for £100,000 was quickly filled and Tag Games could swiftly set about investing this capital, into technologies such as virtual reality and expanding into new markets such as Asia. Paul added: ‘Virtual reality and specifically how it works on mobile is a big area for us. We were not part of the first wave in this space but we have seen what works and what doesn’t. We have some new game ideas we are excited about potentially launching this this space.’

Time was of the essence for Tag Games, which – despite a sensible plan and solid trading history – was finding it impossible to get attention from the bank. LendingCrowd’s team are both happy and proud that we could help such an interesting company.

‘It was an incredibly simple process. The portal worked well and the credit team were very helpful. They helped us with how to present the company and the loan on the platform.’

Paul Farley, CEO, Tag Games

You might also like:

Paradigm Reinstatements

Read Case Study

Seven Spirit Ltd

Read Case Study

If you invest through LendingCrowd you should understand that your capital is at risk.

LendingCrowd is the trading name of Edinburgh Alternative Finance Limited, Company Number SC468392, authorised and regulated by the Financial Conduct Authority (Firm reference number 670991). LendingCrowd and its products are not covered by the Financial Services Compensation Scheme.

Read more about the risk involved when investing and borrowing.

The company's registered office is 23 Manor Place, Edinburgh, EH3 7DX.

Copyright © LendingCrowd 2022. All rights reserved.

Best P2P Business Lender ICAS