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Sweets and cereal distributor

A LendingCrowd loan will enable this rapidly growing confectionery wholesaler to continue its expansion by taking on more staff and purchasing additional stock and equipment.

Loan details:

South East

Business nature:


Loan purpose:

Business expansion

Loan amount:


The opportunity

This rapidly expanding wholesaler specialises in the distribution of American sweets and cereal brands. It was seeking a loan to fund its continued growth by taking on more staff and purchasing additional stock and equipment.

Funding ambitions

This borrower was introduced to LendingCrowd by the business finance specialists at Aurora Capital, who worked with our team to deliver a bespoke loan offer for the client. With its funds in place, the business will be able to pursue its growth ambitions.

LendingCrowd was founded in 2014 to provide loans for small and medium-sized businesses throughout Britain. Limited companies and limited liability partnerships can apply for fast and flexible loans from £75,000 to £500,000 – find out more and apply direct at

Working in partnership

Partnerships have an important role to play in bridging the funding gap faced by so many SMEs. That’s why LendingCrowd is proud to have forged strong links with our growing community of commercial finance brokers and introducers. To find out how we can help, visit

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LendingCrowd is the trading name of Edinburgh Alternative Finance Limited, Company Number SC468392, authorised and regulated by the Financial Conduct Authority (Firm reference number 670991). LendingCrowd and its products are not covered by the Financial Services Compensation Scheme.

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